As a communication professional and firm believer in the power of words, whether spoken, written or thought. I start to notice how we seem to have gradually become consumed by the mindless quantity of our messages, while the mindful quality of our words slowly dissipates. We need ‘more’ followers, want ‘more’ likes and push for ‘more’ engagement, all while the quality and content of our messages become secondary. This doesn’t seem to only affect the way we communicate with others, but the way we communicate with ourselves as well.
As we continue to move through the ages of incredible technological advancements, we seem to continuously be finding more ways to communicate with each other, share experiences and maintain contact. Becoming consumed by mass communication and information overload only conceivable by the world wide web seems inevitable. Faster, easier, and more, seems to be the name of the game.
While authenticity and ‘true’ connection appear to wilt away as we continue to strive for excess, I wonder, what happened to using words and communication consciously, and with purpose?
As we continue to be surrounded by the latest features and newest platforms, we seem to continue to place more value on these ‘channels’ themselves and less value on the content we distribute through these ‘channels’. “As long as this reaches ‘X’ amount of users and we get seen, all else doesn’t matter”. We appear to be devaluing the power of words and content by allowing communication to become yet another empty blur in the daily grind. Floating in a sea of information overload, making contact with many, yet, ultimately, impacting few.
Continuing this pattern of mindless communication with others inevitably transfers to the way we communicate with ourselves. What does it say about our own inner transmission if we can no longer take the time to see the power of words and value of conscious communication?
I believe in the power of words, and when used with authenticity and awareness we can make an impact which goes beyond any mass communication overload we are faced with today. I believe that when we work from the core of our being, from a place of true inspiration and passion, we can go beyond simply transmitting, and truly make a difference, for others as well as ourselves.
We have all this power for making a difference at our fingertips (literally), isn’t it about time we start (consciously) putting it to good use?